Workato VP DevX & Marketing | Formerly at: GOOG, MSFT, AMZN, SFDC Grammarly + startups • 4y
People with a background in writing tend to excel at PMM. The key additional quality is to be a puzzle solver. Are they also technically curious (they like to know how things work) and interested in changing marketings? Do they love to tell stories? So much of being a great PMM is about bringing to life a product -- and then understanding and building a strategy for market success. Sometimes starting in a cross-functional role in content creation or customer support can lead to a PMM role, but t ...Read More
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