What type of goals do you define for product launches?
Notion Head of Product Marketing • 3y
When it comes to defining goals for product launches, we tend to consider both short-term and long-term objectives. In the short-term, our goals may be centered around ac...
10115 Views
OpenAI Product Marketing • 3y
Goals depend on the type of business, the GTM strategy for the product, and selling motion. I will highlight a few examples from my past companies (including B2C and B2B)...
7896 Views
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Salesforce Senior Director, Product Marketing • 3y
I look at leading and lagging indicators for product launches. Leading indicators are your marketing goals (website performance, ad performance, click-through rate, email...
1845 Views
Zendesk Director of Product Marketing • 3y
Typically, I think about goals throughout the funnel for a big product launch, for example: At the Awareness level you might want to track goals around: # of media ou...
1356 Views
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