I'm curious to hear from product marketing teams enabling sellers, do you use win stories at all for sales enablement (using a rep's recent win and packaging it up for training purposes)? And if so, how do you distribute these stories to the sales team?
1 Answer
ServiceNow Director, Product Marketing - Employee Experience & HRSD | Formerly Microsoft, AT&T, Endurance International Group • 2mo
Yes — but not as polished case studies.The most effective win stories are fast, messy, and specific. What triggered the deal. What almost killed it. What finally landed. ...
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