Scale AI Head of Product Marketing | Formerly Twitter, Salesforce, Planet Labs, Braze • 1y
It's hard to identify a single thing that will solve your Sales team's needs, but if I must pick, I'll go with Case Studies -- or other Customer Marketing/Customer Advocacy assets like Quotes, Testimonials or Blog Posts that feature use cases, success stories and quantifiable value. As PMMs, we are always crafting our own messaging and positioning based on customer and market understanding. While this is a huge part of the recipe, we can increase our effectiveness when we show vs. tell. Putting ...Read More
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