Sales Content

People learn differently -- by reading, hearing, and/or kinetic learning. To meet everyone's needs without bogging folks down, how do you determine is the best way to train sales on what they need to know to be effective at selling and getting customers to buy?

Often my sales team goes up against competition that undercuts our pricing and heavily so. The buying decision quickly comes down to "who's proffering the cheapest price" -- platform value communication is rarely successful. How does one navigate this situation/How have you?

Vertical agnostic sales teams are stretched too thin when it comes to focusing on multiple verticals. Delivering multiple industry positioning sessions has a low ROI. How to improve this?

Trying to find a solution for our revenue team to share exciting product updates, while ensuring competitors don't get access to details and ideally not needing to make constant updates.

Considering that you have to do sales enablement, product launches, events, redoing messaging and campaigns

More specifically: who are you speaking with? how often? what are sales teams typically asking for? what types of things can you deliver on/what types of things are not feasible? what steps do you take to keep things productive? what types of situations are not productive?

I’m looking at developing my own google docs addon to track and analyze docs (sales enablement) usage. I’ve looked into tools like Highspot, Klue etc.. but these are tough times to get budget for this sort of tooling. Which are the must-haves for you when it comes to track usage? what questions are you trying to answer?

Some of the best marketing ideas for content come from the sales team.

Im not sure how i can structure this document, but i have (numbers) on how our product benefited the customer and why they chose us over a competitor and multiple quotes from different customers. What is the best way to tell a story?

I'm in Fintech, a world of ever evolving nomenclature - i feel like there is new jargon every day.

The product in question is related to energy management and caters to diverse verticals such as agriculture, paper production, and crypto mining. While typically a PMM would craft distinct buyer personas for the purchase journey, handling multiple verticals might result in around 15 personas, which is too much. How do you approach buyer personas in this case? Are personas still essential in this case?

For companies without dedicated resources for competitive intel/ analysis, how do you ensure its contribution to product development and/ or sales & marketing strategies? How should this be regularly practiced/ managed by PMMs?

What are good ways to learn about the field's approach, prospect priorities, etc.

I'm a product marketer who has never had to work with sales before because I've always worked for low-cost B2C SaaS companies that have a short marketing funnel without handholding needed for sales. I'm currently working with an early-stage client that is just starting to put together marketing materials and email flows.

When it comes to PMM core duties, typically who are the best partners in the sales org, who has the knowledge and the customer touch points to really help PMMs win?

Product Marketing Product Management Independent technical writing team Customer success / support

Oftentimes, Sales has short attention spans, and it can be a challenge to cover all they need to know around a product launch, competitor update, pricing change, and more

I'm struggling to determine whether my sales reps are actually using content, and if its helping them win deals.

My sales team at my B2B software company wants to know more about how our competitors price their products.