Sharebird
Sign Up / Sign In

I'm planning to launch a new product at a large event soon and am in the process of creating a 'Product bible' for everyone who will be on the floor talking about the product. Do you have any examples of things you would include aside from the obvious (pricing, target customer, key benefits, use cases etc)?

Answer
1 Answers
Launch Frameworks Launch Channels Launch Strategy Product Marketing Career Path
  1. Lauren Hakim
    Lauren Hakim

    Zendesk Director of Product Marketing | AI • 2y

    How exciting! This should be super helpful in ensuring your GTM teams can have effective conversations with customers. I've listed some additional elements you may want to consider below. Competitive info: Identify competitors with similar offerings and highlight what sets you apart. This helps your sales teams position your product more effectively and win more deals by showcasing unique advantages. Resources across the customer journey: From my experience, providing resources for GTM teams and ...Read More

    3,557 Views

Upcoming Event

Crafting Go-To-Market (GTM) Strategy

Crafting Go-To-Market (GTM) Strategy

Start in …

Register

Related Ask Me Anything Sessions

Jackie Palmer

ActiveCampaign VP Product Marketing, Jackie Palmer on Product Marketing Career Path

May 27 @ 10:00AM PT

View Answers
Kelly Kipkalov

Carta Vice President Product Marketing, Kelly Kipkalov on Product Launches

May 14 @ 9:00AM PT

View Answers
Nil Onal

WhatsApp Consumer Product Marketing Lead, Nil Onal on Product Launches

March 26 @ 10:00AM PT

View Answers
See All Upcoming AMA's

Top Product Marketing Mentors