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Besides PM and more senior roles, what are some realistic pivots out of PMM?

I am starting to realize how important it is to be tied to a revenue-driving function in a company in order to have stability and PMM seems to be one function let go frequently in these layoffs the past few years. Most people want to jump to PM which then makes that even more competitive in this market. Beyond going up the ladder, what are some successful exits you've seen from PMM?
Sharon Markowitz
Sharon Markowitz
Zoom Head of Product Marketing, App Marketplace | Formerly Atlassian, LinkedIn, IntuitNovember 8

Thank you for this question. Each person's career path is unique—it's not always about upward mobility or staying within the same field. I'll address this from two perspectives: one focused on passion and another on "stability" (or marketing + data roles).

Passion: We all know that most people tell us to follow our passion. I do think it is true! And when you do this, and things don’t go as expected, you are still focused on what you care most about from a professional standpoint. 

Marketing + Data Roles: There is no "stable" role today (sorry, but I think you may have known that!). As a career coach, I know that data has shown it's typical to have up to 12+ jobs in a lifetime!  With that said, for practical options, I believe that when you combine marketing with data, you are more likely to be “needed”. Think of roles like data science, digital marketing, data analytics, demand gen, and competitive research.

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