What (new) skills do product marketers need today that they didn’t need 3 years ago?
Distributional Head of Marketing • December 21
Over the past few years (and continuing), it's become more important that product marketers have technical depth in the areas they cover. Being able to go deep in your area will make your messaging better and will help you better identify what are the right topics and tactics necessary to land in the market. This will also make you a more valuable partner to PM, and can open doors to helping with betas and influencing roadmap.
You also need to be able to understand data. This ranges from being able to work with data science and analytics teams and clearly communicate what questions you need to answer, to having the ability to dig into data yourself to identify trends and adjust queries.
1683 Views
Related Questions
What kinds of skill sets do you look for in Product Marketing Managers who are switching to a career in Product Marketing? What future executive role should I be shooting for as a Product Marketing Manager if you don't want to be a CMO?What does your product marketing team org structure look like? how to do category creation for branding? where to start? how to promote? i.e. gainsight did with customer successIn what ways to you see (or recommend) product marketers build trust with their XFN partners?How do you build product marketing emerging talent in your team and make sure you grow your skills?