Internal buy in can be a huge driver in the success of a product launch. What are some tips for making product launches a big moment internally and building buzz?

Internal buy-in is crucial for the success of a product launch. Here are some of my tips for creating excitement and building buzz internally:

1. Get leadership alignment and advocacy:

   • Engage leaders early about the launch and ensure they champion it across the organization

2. Create actionable CTAs for internal audiences:

   • Encourage employees to try the product, invite customers to a launch-related event, or post about it themselves on social media channels

3. Facilitate easy social sharing:

   • Provide pre-written posts and shareable content about the launch tailored to employees' own social networks

4. Leverage company-wide communication channels:

   • Present at All Hands meetings and use internal forums to articulate why employees should get excited

5. Host internal launch events:

   • Organize celebrations, treats, or giveaways to boost engagement

Driving internal buzz helps employees at your company be your best brand ambassadors!