Asana Director of Product Marketing | Formerly Intuit, PepsiCo, Nielsen, Wakefern Food Corp. • 1y
Internal buy-in is crucial for the success of a product launch. Here are some of my tips for creating excitement and building buzz internally: Get leadership alignment and advocacy: Engage leaders early about the launch and ensure they champion it across the organization Create actionable CTAs for internal audiences: Encourage employees to try the product, invite customers to a launch-related event, or post about it themselves on social media channels Facilitate easy social sharing: Provide pre- ...Read More
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