Product Marketing House Product Marketing Strategy Consultant | Formerly Alyce, NextRoll • 3y
In the context of product launches, I see product marketers as the drivers in the early stages and brand, demand and content marketing as key partners in the execution of the launch and providers of critical market feedback. Product marketing is responsible for: - Deciding and articulating what the launch is, who it's for and how to talk about it - Getting clarity and product knowledge from the product team - Articulating and running a GTM process - Handing off knowledge at the right times, t ...Read More
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