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How do you measure the success of product messaging on and after product launches and iterate on it?
All related (50)
Product Marketing Manager, Cortex at Palo Alto Networks | Formerly Xpanse, Cisco Meraki, Ripple • September 5
How do you distinguish your different launch tiers (provided that you do)? If you have been part of the process to define the tiers, what did that process look like?
How do you manage small product releases that don't warrant a big splash, but are important for users to know about? What kinds of activities and deliverables do you use?
What are the most common hurdles you encounter that prevent launches from achieving their goals and conversely are there challenges you prepare for that never really materialize?
How do you package up a bunch of small feature enhancements to tell a bigger story that will interest people?