Inngest Head of Marketing • 3y
I use 30 day adoption as the primary KPI for measuring launch success (did we target the right audience with the right message and make it painfully obvious to do the thing?). I think success of the product or feature, over time, is another matter—where message testing and evolution is critical. But for the former, you'll need to get very crisp on your measurement tactic, especially for features over net new products which are easier to measure as line-items in an order form: 1) Who do you actua ...Read More
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