How do you measure the success of product messaging on and after product launches and iterate on it?
Inngest Head of Marketing • 3y
I use 30 day adoption as the primary KPI for measuring launch success (did we target the right audience with the right message and make it painfully obvious to do the thi...
1092 Views
Zendesk Director of Product Marketing • 3y
First, I think it’s completely acceptable to not have the perfect messaging ready in time for your launch. It’s ok, and actually, very advisable to keep iterating on your...
764 Views
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Abnormal Security Senior Product Marketing Manager | Formerly Xpanse, Cisco Meraki, Ripple • 3y
At launch, it is measured through qualitative sales feedback and top-level metrics for the landing page/social engagement. Post-launch, go on shadow sales meetings to s...
334 Views
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