Is it necessary to add on digital marketing skills to jump from head of product marketing to VP marketing or Head marketing roles. If so, what certifications do you suggest?
Google Marketing Head for YouTube & Android Spanish LATAM, Martin Raygoza on Product Marketing Career Path
April 30 @ 10:00AM PST
Google Product Marketing Lead, Varun Krovvidi on Developing your Product Marketing Career
February 15 @ 10:00AM PST
Postscript Vice President Of Product Marketing, Sam Melnick on Developing your Product Marketing Career
February 14 @ 10:00AM PST
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Related Questions
What's the most important piece of advice you'd have for an undergrad student who wants to land an entry-level PMM job, despite the fact that a bulk of PMM jobs require an MBA? What skills should a Group PMM focus on in order to set themselves up for VP roles? A bit of intuition based on experience - vs “hard”, trainable skill - is part of ANY job really. But do you think product marketers need to rely on it a bit (or much) more than other roles in a software company?When applying to pmm jobs, how important is it to align your past experiences with the new role? (For instance, if you worked in ecommerce, only apply to ecommerce roles.)What's surprised you most about leading product marketing teams at the Director/ SVP level?What companies have product marketing that you really admire, either overall or particular elements?