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Is it necessary to add on digital marketing skills to jump from head of product marketing to VP marketing or Head marketing roles. If so, what certifications do you suggest?

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  1. Sharon Markowitz
    Sharon Markowitz

    Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 1y

    Understanding the impact of digital marketing as part of marketing channels is very important to understand as a senior leader if you are managing and/or partnering with that team. Whether or not you need specific hands-on training or certifications depends on your role and industry. Here are some suggestions to upskill, including certifications, self-assessment, and hands-on experience.Certifications General Assembly offers comprehensive digital marketing courses. I benefited greatly from a 10- ...Read More

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