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How do you know you're ready to move from PMM to Senior PMM

Caroline Walthall
Quizlet Director of Product Marketing and Lifecycle Marketing | Formerly UdemyJanuary 9

It’s going to vary depending on the company and your manager’s expectations. So make sure to have this conversation directly with them as well!

That said, here’s a starter checklist to see where you stand.

  • You know not just how to do the work, but how to scope what needs to be done. You’ve become quite autonomous and a driver of your own project list. Related to this, you ask for feedback, but your manager trusts your work output and is okay with not reviewing everything you put together.

  • You’ve established you can drive end-to-end marketing from clear strategy to strong execution by doing this at least several times at a meaningful scale.

  • You frequently demonstrate how you are learning and sharpening the company’s audience, product, market, or business understanding. This will typically be through research and through GTM testing and campaign analysis. What is working and why? If you can’t answer that yet, you need to spend more time developing your hypotheses and testing them.

  • PMs ask you to join key strategic meetings or to be a thought partner as they refine their thinking. 

  • When you are asked to lead a cross-functional or broader marketing project, you feel comfortable both facilitating and calling some shots to move the group forward. In these instances, your peers grant you the authority to lead and make decisions without second guessing you.

Are you already checking 3-4 of those boxes? Great! If so, you are probably in a good place to start talking to your manager about the specific skills, outcomes, and projects that they are looking to see to help you reach that next level. Having an open conversation and documenting your agreed upon action items is key!

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