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6 Answers

Marcus Andrews
Pendo.io Sr. Director of Product Marketing • December 15
I think to be a great PMM leader, it's really important to have done the work. So to have owned massive product lauches, designed narratives, led sales trainings, etc. PMM can be an ambigous job so a leader that hasn't been there done that usually isn't succesful. The hard skill then left to le......Read More
1111 Views

Lindsay Bayuk
Pluralsight CMO • October 27
I’d say that a great product marketing leader needs to be great at the basics: research, positioning, messaging, enablement. They also need to be able to lead strategy for both marketing and product, clearly talk about their space, the competitive landscape and communicate with Executives and cus......Read More
816 Views

Naman Khan
Blend Chief Marketing Officer • July 7
I approach competenices in 2 areas: Functional and Core. * Functional competenices are specific to the role, so for PMM these would include messaging, pricing, content etc. I actually did a session on these last year * Core competenices are applicable across roles and are usually defined......Read More
1019 Views

Robert McGrath
CalypsoAI Vice President Global Marketing • May 11
Presentation & communication skills are at the top of my list as must-haves. In Product Marketing, you're forever positioning your team and its value. Whether that's within sales enabling a narrative or USP, or in your day-to-day communications with internal leaders. Being clear, empathic to the ......Read More
1364 Views

Marissa Hastings
Codecademy Group Product Marketing Manager • May 7
These are the skills I screen for in PMM interviews: 1. Cross-functional teamwork: especially experience working with product and bringing together teams from various parts of the org (marketing, creative, sales, etc.) 2. Go-to-market experience: demonstrates successful track record of......Read More
735 Views

Sahil Sethi
BetterUp Senior Vice President, Product Marketing • October 26
Ah, I am assuming you mean PMM ‘hard skills’ like positioning, launches, enablement etc. and not soft skills/leadership skills like communication, goal setting, team building etc. There are three hard skills I expect every PMM leader to have * Ability to answer three questions well "What, Wh......Read More
398 Views
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