What hard skills are must haves vs nice to have, to be a Product Marketing leader?
Personio Chief Marketing Officer | Formerly Microsoft, Autodesk, Dropbox • 4y
I approach competenices in 2 areas: Functional and Core. Functional competenices are specific to the role, so for PMM these would include messaging, pricing, content etc...
2394 Views
Deel Head of Global Marketing + Expansion • 5y
Presentation & communication skills are at the top of my list as must-haves. In Product Marketing, you're forever positioning your team and its value. Whether that's ...
3598 Views
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Conveyor Head of Marketing • 4y
I think to be a great PMM leader, it's really important to have done the work. So to have owned massive product lauches, designed narratives, led sales trainings, etc. PM...
3406 Views
FullStory CMO • 4y
I’d say that a great product marketing leader needs to be great at the basics: research, positioning, messaging, enablement. They also need to be able to lead strategy fo...
3206 Views
Freshworks Vice President - Global Product Marketing | Formerly Klaviyo, Qualtrics, Microsoft, MckInsey • 3y
Ah, I am assuming you mean PMM ‘hard skills’ like positioning, launches, enablement etc. and not soft skills/leadership skills like communication, goal setting, team buil...
489 Views
Advisor & Investor | Product Marketing Expert | B2B | Formerly Pandadoc,Unbabel, McKinsey • 2y
I would highlight two Data Analysis and business acumen - be proficient enough to dive into the data and understand how the business performs in several contexts - market...
195 Views
Change.org Director of Product Management • 5y
These are the skills I screen for in PMM interviews: Cross-functional teamwork: especially experience working with product and bringing together teams from various parts...
897 Views
Related Questions
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