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6 Answers
Marcus Andrews
Marcus Andrews
Pendo.io Sr. Director of Product MarketingDecember 15
I think to be a great PMM leader, it's really important to have done the work. So to have owned massive product lauches, designed narratives, led sales trainings, etc. PMM can be an ambigous job so a leader that hasn't been there done that usually isn't succesful.  The hard skill then left to le......Read More
1111 Views
Lindsay Bayuk
Lindsay Bayuk
Pluralsight CMOOctober 27
I’d say that a great product marketing leader needs to be great at the basics: research, positioning, messaging, enablement. They also need to be able to lead strategy for both marketing and product, clearly talk about their space, the competitive landscape and communicate with Executives and cus......Read More
816 Views
Naman Khan
Naman Khan
Blend Chief Marketing OfficerJuly 7
I approach competenices in 2 areas: Functional and Core. * Functional competenices are specific to the role, so for PMM these would include messaging, pricing, content etc. I actually did a session on these last year * Core competenices are applicable across roles and are usually defined......Read More
1019 Views
Robert McGrath
Robert McGrath
CalypsoAI Vice President Global MarketingMay 11
Presentation & communication skills are at the top of my list as must-haves. In Product Marketing, you're forever positioning your team and its value. Whether that's within sales enabling a narrative or USP, or in your day-to-day communications with internal leaders. Being clear, empathic to the ......Read More
1364 Views
Marissa Hastings
Marissa Hastings
Codecademy Group Product Marketing ManagerMay 7
These are the skills I screen for in PMM interviews: 1. Cross-functional teamwork: especially experience working with product and bringing together teams from various parts of the org (marketing, creative, sales, etc.) 2. Go-to-market experience: demonstrates successful track record of......Read More
735 Views
Sahil Sethi
Sahil Sethi
BetterUp Senior Vice President, Product MarketingOctober 26
Ah, I am assuming you mean PMM ‘hard skills’ like positioning, launches, enablement etc. and not soft skills/leadership skills like communication, goal setting, team building etc. There are three hard skills I expect every PMM leader to have * Ability to answer three questions well "What, Wh......Read More
398 Views