What would be the best approach for applying for Product marketing internships for MBA grads this summer?

The best approach would be to ensure you have some great facing public content that you can attach to your CV when applying for a job. Post-MBA PMMs tend to be content workhorses. Leaders need PMMs that can write clearly, concisely, and relatably.  I also recommend MBAs go out and get some practical demand gen marketing experience. Start a blog and then invest a few dollars to promote it. Try and get syndicated on a content hungry site like Business Insider, HuffPo, or Forbes. This will give you ...Read More

In this competitive market, I think focusing is helpful, which means doing the legwork to really have an idea of what you want out of the summer internship. There’s never an easier time to network than when you’re a student, take advantage of it! For example, if you’re passionate about AI, learn as much as you can about the space, take coursework to build expertise, go to relevant conferences, and carve out a niche. It’s typically much easier for a candidate to get noticed with a focused narrati ...Read More

Congrats on the MBA! There are two types of internships: the internship you apply for and the internship you create. For well-known PMM internships, you apply for an existing role. There is often a lot more demand (applicants) than supply (internships available) so honestly your best bet to stand out is to build relationships at the company and prepare a compelling application that shows you are a self-motivated, high potential individual. But you might also consider creating your own internship ...Read More

Network! I got my first foot in the door in the world of marketing through networking my rear end off. As a student, I attended one marketing event after another. The one that put me on my current career track is one I almost didn’t attend! I drove through two hours of mind-numbing Los Angeles rush hour traffic to a marketing networking event on the other side of town. I didn’t want to make the drive and I kept wanting to turn back around. But somehow, I made it there and talked to as many peopl ...Read More