Amperity SVP, Head of Marketing • 6y
Product Marketing at a SaaS company requires two distinct motions: Acquiring new logos Expanding your install base through upsell and cross sell products. In general, most SaaS companies lead with a core product to attract new logos. Acquiring new logos in the B2B space is a heavy lift, usually with very long deal cycle times. Product marketers must depply understand not only the persona, but must intimately understand the buying team and how decisions are made. Content should be aligned to he ...Read More
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