How can PMMs show that they are adding value within the business to the leadership team? Are there any quick / day-to-day tactics that can help to get buy-in from senior leaders?
In order to add value, you need to first consider the priorities of the business and the leadership team. You could be doing some pretty great work, but if it doesn't adv...
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Come with data and frame your initiatives for your leaders.Part of your first 30-60-90 days will involve understanding what's working well and not-as-well in the GTM. Tal...
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Personio Chief Marketing Officer | Formerly Microsoft, Autodesk, Dropbox • 4y
It's tough to answer broadly as different business will have different needs but if I were to pick one area that PMM can uniquely add value its: A compelling understandin...
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ICONIQ Capital Product & Content Marketing | Formerly Replicant, MobileCoin, Zuora, Hired, Oracle, Responsys • 4y
Understand the needs each leader has as they will be different from your CEO to your CFO, CRO, CMO (personas), etc...and mental map what value you can bring through your ...
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Stakeholder management is an important skill of all PMMs. If you're actively driving an important program or initiative, there are a few tactics you can try out. 1. Organ...
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