Sharebird

Since product marketing is different at every company, what are some skills (hard and/or soft) that every PMM should have to ensure they’re as versatile as possible?

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2 Answers
  1. Mary Sheehan
    Mary Sheehan

    Adobe Head of Lightroom Product Marketing | Formerly Google, AdRoll • 2y

    Thinking back to the best PMMs I’ve worked with over the years – here are some things that make a stellar PMM:

    • Super organized with project management experience

    • Scrappy and able to try new things with a limited budget

    • Great collaborators

    • Able to lead and influence without “authority”

    • Curious and shown that they have learned skills outside of their core role

    • Nail the job specific tasks: positioning, messaging, content development, go-to market planning

    7,826 Views
  2. Holly Xiao
    Holly Xiao

    HeyGen Head of B2B Marketing • 3y

    My former manager, Christy Roach, taught me the importance of the following skills, which I've applied to my PMM career to date. (Thanks, Christy!) So copying and pasting one of her previous Sharebird answers around this below: Soft skills: Cross-functional excellence: As a PMM, you have the opportunity to lead without being a manager of people. A strong product marketer is someone who takes others along with them, rather than telling people exactly what they want them to do. They’re able to cre ...Read More

    1,814 Views

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