Since product marketing is different at every company, what are some skills (hard and/or soft) that every PMM should have to ensure they’re as versatile as possible?
2 Answers
Adobe Head of Lightroom Product Marketing | Formerly Google, AdRoll • 2y
Thinking back to the best PMMs I’ve worked with over the years – here are some things that make a stellar PMM: Super organized with project management experience Scrappy ...
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HeyGen Head of B2B Marketing • 3y
My former manager, Christy Roach, taught me the importance of the following skills, which I've applied to my PMM career to date. (Thanks, Christy!) So copying and pasting...
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What are the most important soft and hard skills Product Marketing Managers can build to become successful in their field going forward?What are 3 most important hard skills that a product marketing needs? Hard skills for example: coding, data analytics, communication, etcWhat skills are universally key to being a great product marketer?What hard skills are must haves vs nice to have, to be a Product Marketing leader?Is there a typical list of required skills for a product marketer? I feel like «product marketing» is such a wide term, it's very tough to have a proper definition, hence clear expectations for this role across different companies (size, industry...)Product Marketing Manager roles are inherently multifaceted. Is there one particular area of focus you recommend developing more than others? Thanks for sharing your thoughts!