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What do you enjoy most about Product Marketing? What do you dislike?

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2 Answers
  1. Alina Fu
    Alina Fu

    Microsoft Director, M365 Copilot for storytelling and narratives, sales enablement, and compete • 3y

    All of my roles have been satisfying for different reasons.

    I have found that I get most excited when I:

    1. Learn new skills and enjoy doing the “grunt” work
    2. Have a solid set of team members that I connect with
    3. Am in an org where PMM is valued and influential

    There will always be ups and downs with any role at any company based on the timing. However, the people are what really keeps me at a place for long!

    1,533 Views
  2. Lisa Dziuba
    Lisa Dziuba

    Lemon.io Head of Growth Product Marketing | Formerly LottieFiles, WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • 3y

    I have three favorite parts of product marketing which keep me excited, no matter how many times I’ve already done it: User & market research: It feels like being a detective who finds hidden patterns, unknown users’ motives, and promising market gaps. I also love talking with people. Launching products and building successful GTM machines: It comes with setting up all PMM processes, as well as executing every small part of the process. Defining GTM motion (marketing/sales/product led), valu ...Read More

    603 Views

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