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What do you enjoy most about Product Marketing? What do you dislike?
2 Answers
All of my roles have been satisfying for different reasons.
I have found that I get most excited when I:
- Learn new skills and enjoy doing the “grunt” work
- Have a solid set of team members that I connect with
- Am in an org where PMM is valued and influential
There will always be ups and downs with any role at any company based on the timing. However, the people are what really keeps me at a place for long!
787 Views
Lisa Dziuba
Lemon.io Head of Growth Product Marketing • August 11
I have three favorite parts of product marketing which keep me excited, no matter how many times I’ve already done it:
- User & market research: It feels like being a detective who finds hidden patterns, unknown users’ motives, and promising market gaps. I also love talking with people.
- Launching products and building successful GTM machines: It comes with setting up all PMM processes, as well as executing every small part of the process. Defining GTM motion (marketing/sales/product led), value prop, use cases, GTM strategy & launch plan, working with all teams, and enjoying results — it’s all super thrilling for me!
- Product testing and experimentation: From changing messaging on the landing page, re-designing onboarding flow, playing with various marketing channels to testing product-market fit hypothesis — all these give fast measurable results!
Answering based on my Product Marketing Alliance interview.
510 Views
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What tools are invaluable for those new to product marketing to have familiarity/experience with?What are your top 3 tips for someone looking to break into their first Product Marketing role? How do you gain experience without actually holding the title first? While looking at next level roles, how do you overcome hiring bias for the same domain. Your career history is what it is. Very few, if any, hiring managers are willing to look at the broad horizontal PMM skills that a candidate brings to the table. What advice do you have for marketing professionals who want to break into working as PMM in the SaaS industry but without any prior SaaS experience? What skills should we improve? Thank you! How do you think about “managing up” as your career develops (i.e. balancing demonstrating your strategy and seeking the necessary direction from leaders)?How do product marketers make sure they're learning enough varied skills to be a well-rounded professional when scope is an issue?