Should product marketing report into Product management or Marketing?

Product Management and Product Marketing are two sides of the same coin. Organizationally there are benefits to both approaches. As a product manager, I have had product ...

While there are benefits to both, judging from my experience, I believe PMM reporting into Marketing is more effective. Reporting into makreting creates stronger ties be...

The more technical your product and complex your use cases, i.e. selling to enterprise customers, then PMM can report into Product. This is what we do at Zuora and other...

This is related to the question above with regards to marketing's ability to influence the roadmap. There's no right or wrong way to do this. It's a matter of the role a ...

I firmly believe that Product Marketing should report into the Marketing org for one central reason: PMM is a communications-driven role requiring the ability to effectiv...

Thoughtful answers, Feng! In my experience, resource-wise its best to be with the marketing team & budget. Tech-wise, product. If you want to pull your hair out all t...

I have been in marketing and product org -- both places and see pros and cons for both. It all depends on the strength of the PM team and their skills. > If PM team...

This depends on the company and what it needs the role of product marketing to be. This boils down to: what gap is the company trying to fill? I'll use my role as an exam...

I've reported into both in my career and the best I can come up with is "it depends". As an overall philosophy, I would generally prefer to report into marketing, because...

This reminds me of the classic "SDR team in sales or marketing" debate. The answer is that it can work in either place and really doesn't matter as long as PMM and the re...

It can work in many places, but I find it to be the most effective if it is either within Marketing or on its own entirely so that marketing is properly on message. I oft...

I believe it should always report to Marketing as the role directly links with messaging, personas, and understanding customers and all these things come into marketing. ...

I personally think Product Marketing should report into Marketing with the head of the whole product marketing function reporting directly to the CMO. This is exactly how...

There are good arguments for either. My team is in the marketing org so I have a bias towards that structure :) Ultimately it comes down to people and where you think PMM...

I’ve not personally sat on a product team (so I’m admittedly biased.) But I would vote for it to live in marketing. Here’s why - the essential functions of these teams ar...

A Product Marketing Manager’s position varies depending on the company. However, you will find yourself from time to time working very closely together with the PM and co...

Based on some research we did (admittendly small sample size), we found that 2/3 report to CMO / VP Marketing and only ~10% to Product. Source: A New Definition of Prod...