How do you create a partner marketing strategy, outside of cold emailing, cold calling, and trade shows?
1 Answer
ServiceNow Global Partner Marketing Director • 3y
Focusing on the right partners and building an integrated co-marketing plan are critical. Sponsoring events is part of the game in partner marketing, but I'm not sure how...
2075 Views
Upcoming Event
Mastering Market Research
Splunk
Related Questions
What do you wish your internal org understood about your role?Is partner PMM a dedicated function and why is that the case or not? What's the line between partner PMM and partner marketing?What are your lessons learned about successfully going to market in a partner's ecosystem?What are the pros/cons to including a partner in a marketing campaign/asset? What are the biggest mistakes product marketing teams make when focusing on partnerships?What's the best way to teach partners about your product and which assets/resources should be developed to maintain their knowledge?