What's the best way to teach partners about your product and which assets/resources should be developed to maintain their knowledge?

This is a great question. The partner marketing approach for sales enablement is very different from the traditional product marketing approach of creating a BOM and enab...

This is an important question. The marketing rule of 7 exposures applies here as well. I try to get on as many opportunities as I can to educate and train partner stakeho...

Educating your partners is critical to understand a company’s vision, overall priorities, and ultimately, where partners fit to further inform how you will work together....