What's the best way to teach partners about your product and which assets/resources should be developed to maintain their knowledge?
For your team, leveraging internal product training, battlecards, sales plays, etc. gets them prepared. What works best for supporting partner GTM motions?
3 Answers
ServiceNow Global Partner Marketing Director • 3y
This is a great question. The partner marketing approach for sales enablement is very different from the traditional product marketing approach of creating a BOM and enab...
1242 Views
AlertMedia Vice President Product Marketing | Formerly TrustRadius, Levelset, Walmart • 4y
This is an important question. The marketing rule of 7 exposures applies here as well. I try to get on as many opportunities as I can to educate and train partner stakeho...
1214 Views
Upcoming Event
Mastering Market Research
Splunk
Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 2y
Educating your partners is critical to understand a company’s vision, overall priorities, and ultimately, where partners fit to further inform how you will work together....
712 Views