ServiceNow Global Partner Marketing Director • 4y
This is a great question. The partner marketing approach for sales enablement is very different from the traditional product marketing approach of creating a BOM and enabling your own internal sales and GTM teams. The best way I've found to teach partners about our joint offerings is to ask them to participate in the joint value proposition definition. Getting your internal marketing teams at both companies to participate in this exercise gives them skin in the game, and usually results in a mu ...Read More
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