My company needs help evolving our messaging from one to multiple related products due to acquisitions. How do you align people to think beyond the product they started with?
2 Answers
Put the product aside and think about your audience (whether they're buyers or end users). What are their JTBD? What are the major challenges they're facing? Then, examin...
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Vanta VP of Product and Corporate Marketing • 2y
Going from single to multi product is a great challenge to have! Rather than ask how you can align people internally, I'd challenge you to take the outside in view first:...
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