Put the product aside and think about your audience (whether they're buyers or end users). What are their JTBD? What are the major challenges they're facing? Then, examine the products you have at hand. What are the various use cases they unlock? Think of the products and features as ingredients - and the value you're trying to show case to your audience as meals. You're trying to come up with a dinner plan. You wouldn't create an entire meal with just one type of ingredient (let's say broccoli) ...Read More
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