Nami Sung
VP of Product Marketing, Ramp
Content
Nami Sung
Ramp VP of Product Marketing • October 24
I need to unpack this in therapy but for some not-yet-fully-explored reason, I hate messaging houses and marchitecture like that. Perhaps it feels like it's forcing structure. Perhaps it feels too permanent and untouchable (because it's housed??). Not sure. But I do concede that they can be usefu......Read More
1013 Views
Nami Sung
Ramp VP of Product Marketing • October 24
Typing quickly, so excuse any typos! Competitors will always have a common set of features. Every pizza needs a crust and some toppings – what they are, how they manifest, how they taste – that's what's different. So, first, I'd think: 1. What's unique about my set of features? Are they s......Read More
867 Views
Nami Sung
Ramp VP of Product Marketing • October 24
Besides segmenting customer groups by any number of more static characteristics (industry, role, geography, tenure, company size), you can personalize based on behaviors and actions. * If they've taken an action (they just signed up for X), or need to (trial is ending) * By the extent of i......Read More
493 Views
Nami Sung
Ramp VP of Product Marketing • October 24
Important! Otherwise, messaging is just a mess of words and concepts that you're pulling out of your head (or the other end) to sound smart. Okay, that was a bit crude, but once again, thinking and typing fast right now. This question is a bit vague, so I'm going to take some liberties with my......Read More
491 Views
Nami Sung
Ramp VP of Product Marketing • October 24
Ha. Take off your marketing skin and try to channel your inner human. Is this how a normal non-marketing person would say it to their ride share driver or Trader Joe's bagger? Read it aloud. Then, read it aloud again to your friend or partner. If you can't say it with a straight face or any......Read More
482 Views
Nami Sung
Ramp VP of Product Marketing • October 24
Put the product aside and think about your audience (whether they're buyers or end users). What are their JTBD? What are the major challenges they're facing? Then, examine the products you have at hand. What are the various use cases they unlock? Think of the products and features as ingredien......Read More
459 Views