Nami Sung

I need to unpack this in therapy but for some not-yet-fully-explored reason, I hate messaging houses and marchitecture like that. Perhaps it feels like it's forcing struc...

Typing quickly, so excuse any typos!Competitors will always have a common set of features. Every pizza needs a crust and some toppings – what they are, how they manifest,...

Ha. Take off your marketing skin and try to channel your inner human. Is this how a normal non-marketing person would say it to their ride share driver or Trader Joe's ba...

Important! Otherwise, messaging is just a mess of words and concepts that you're pulling out of your head (or the other end) to sound smart. Okay, that was a bit crude, b...

Besides segmenting customer groups by any number of more static characteristics (industry, role, geography, tenure, company size), you can personalize based on behaviors ...

Put the product aside and think about your audience (whether they're buyers or end users). What are their JTBD? What are the major challenges they're facing? Then, examin...