How do you juggle the different voices wanting to weigh in on messaging, and make sure you're not watering things down with a "messaging by committee" situation?
5 Answers
Chewy Senior Director, Head of Global Marketing • 6y
I find that the best way to get everyone aligned is to include them early in the marketing research and user insights phase. This will help set a baseline for what the na...
1041 Views
Unusual Ventures Operating Partner • 6y
Ah, a tricky one! There are a few things that you can do, starting with a core team that you trust to participate in the fluidity that is message development. Typically...
1762 Views
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Former VP, Product Marketing, Apollo.io • 4y
I call this the "seagull phenomenon." It's kind of incredible how many folks can swoop in to make a mess on a messaging project. As a product marketer, your challenge is ...
521 Views
Demandbase Director of Product Marketing • 3y
I recently ran into this issue when creating messaging for a new product page for our website. We had multiple stakeholders that weighed in on messaging and it definitely...
441 Views
Sanity.io VP of Product Marketing | Formerly Calendly, InVision, Clearbit, Amazon (consultant) • 3y
If you frequently find yourself in a "messaging by committee" situation, I'd recommend working directly with your boss (e.g, the CMO) and the CEO to create a DACI documen...
526 Views
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