What types of messaging documents or frameworks are typically shared with stakeholders from different teams (i.e. product, marketing, execs, etc.)?

We find it helpful to have a single messaging document that everyone in the company can access. It goes through our mission/vision/description all of the way down to mess...

We are in the process of creating an internal messaging hub, where all of our messaging will live. This hub will be on our Confluence site (which is what we use as our in...

I believe in promoting a very collaborative environment where the best information is always shared and used to inform the different workstreams. At Uber we create one so...

I've always been in the product team, so that's the most natural interaction for me. For PM, we'd collaborate on how to position new products. We built a spreadsheet th...

I document messaging in three unique documents that can be shared with various internal stakeholders and audiences.Visual messaging hierarchy - a 1-2 slide format. This i...

The key thing for messaging frameworks that are shared with your org is know your audience. As PMMs, we are often creating different messages for different audiences. W...

Key documents include:Master Messaging Doc - includes the most detail and the most structured framework. This is mostly used as a reference document rather than something...

I like to developing messaging documents based on the outcome we're driving towards. For example, if the need is surrounding company positioning, I'll use a strategic mes...

The contents of your messaging library will vary from company to company and product to product. However, you'll want to create some tentpole documents no matter where yo...