Adobe Sr Director of Product Marketing, Creative Cloud • 2y
This is one of the most important (and most common) questions so thanks for asking it! At the simplest - positioning is an articulation of what your company or product offers a target audience that differentiates it in the market it plays and is internal language while messaging brings this positioning to life in a compelling way that will (hopefully) make your target take a specific action. So they're both important. Here's a bit more detail on how positioning and messaging differ/build on one ...Read More
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