Talk about your relationships with analyst relations and who you engage at the company to foster and engage in this? What skills are most relevant in your experience?

In my experience this varies based on the size of the company, and how much AR is a priority for the company. Typically I've partnered with someone focused on Analyst Relations, usually sitting within the Corporate Marketing team. That person is responsible for managing the relationships with analysts, setting up the appropriate briefings and driving initiatives like the Magic Quadrant. That said, Analyst Relations is truly a team sport - one that requires input from product, marketing and technical roles like solutions engineers.

Product Marketing is usually a big contributor to AR, typically helping and presenting at briefings, providing the relevant product information required and partnering with the other collaborators to bring a cohesive narrative and required technical details.