What are the biggest surprises when going from a company where product marketing was established to one where you have to establish product marketing?

One of the biggest surprises is that the vast majority of people at smaller companies have little idea of what product marketing is. Your new colleagues may have never wo...

I’ve been the first PMM at two startups now. It's been pleasantly surprising how impactful some of the basic PMM tools are when applied for the first time, and how quickl...

It's not so much surprises, as it is the scope of opportunities to improve sales and marketing effectiveness. PMM generally brings stability and consistency to messaging,...

The biggest surprise is that even though product marketing may not exist as a function, the company is already doing product marketing: launching new products, pricing an...

I remain surprised by how many digital professionals or companies with outsized product footprints are still unfamiliar with the specialty of "product marketing." When y...

I've had to build out product marketing at both a large organization (4,000 employees) and a growing organization (150 employees), and I would say the biggest surprise/ch...

My experience was actually the other way round - I went from a company where I was the first PMM and helped establish the PMM team, to a company where there was already a...