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What marketing tools (e.g. personas, buyer journeys, sales playbooks, etc) have you found most effective in getting stakeholders aligned on marketing strategy?
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Head of Product Marketing at Benchling | Formerly ExactTarget (Salesforce Marketing Cloud), Zendesk, Slack, Salesforce • July 30
How do we approach the launch plan that was pre-decided and what changes in approaches would you recommend?
What advice do you have for new grads trying to learn more about product marketing and getting a first entry-level job?
How is the Product Marketing team structured there by product line, segment, function or by objective (ie. revenue retention, product engagement, etc)?
Knowing that people in different functions and different levels of leadership often need different approaches to storytelling in decks, docs, and shareouts for key strategic projects, do you have any tricks for thinking through whether it's worth the work to "reskin" docs and decks for these diverse stakeholders?