How does Product Marketing get involved with alliances, partnerships and marketing the integrations of a product with another product?
Does that role change if your alliance/integration partner is larger/better-known than yours is?
AlertMedia Vice President Product Marketing | Formerly TrustRadius, Levelset, Walmart • 4y
This essentially involves zooming out with the exec team and making sure the team is on the same page on the definition of "product". If you can get leadership to agree t...
800 Views
Marketing Strategy Consultant • 5y
Yes, 100%. That can be it's own role on a product marketing team, especially if you are building a platform and have a large partership ecosystem. Marketing tech is a goo...
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