What are the biggest mistakes product marketing teams make when focusing on partnerships?
2 Answers
ServiceNow Global Partner Marketing Director • 4y
Honestly, having worked in both product and partner marketing, I don't think product marketing teams focus enough on partnerships. Product strategy to me is simple, it in...
3782 Views
Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 2y
Key areas to focus on for alignment and success in partnerships include: prioritization and resourcing, organizational structure, partner selection, value proposition &am...
855 Views
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