Sharebird
Sign Up / Sign In

Tips on how to switch jobs from a traditional marketing role in to product marketing in software, when you have no experience in the tech industry and have not been a product marketer before?

Answer
2 Answers
Product Marketing Interviews
  1. Horacio Zambrano
    Horacio Zambrano

    Truu, Inc. CMO, TruU.ai ; B2B GTM/PMM Advisor • 6y

    Try to make the switch in the company you are in already, will be very tough externally.  that said,  1. learn online - there is practically nothing you can't master in business today at least theory wise (different in science or medicine, etc.) 2a. do it for free, start with battlecards, etc. build a portfolio 2b. if you know a founder, get in to a very early startup and be his product marketer, possibly for near free, if the company grows and you get your practical stripes, you are a product m ...Read More

    886 Views
  2. Abdul Rastagar
    Abdul Rastagar

    Sirona Marketing CEO of Sirona Marketing: GTM for healthcare and life sciences • 6y

    I'm going to be honest, you have a double barrier to entry. Many companies require both product marketing AND tech marketing experience before they will consider you for a product marketing role. And considering how many other qualified candidates there are right now having been laid off due to COVID, it's pretty competitive. It's not impossible to make a quick switch but the likelihood is low at the moment. I would think of it as a long-term career move. Use your marketing experience to demonst ...Read More

    1,944 Views

Upcoming Event

Improving Product Marketing Skills

Improving Product Marketing Skills

UiPath

Start in …

Register

Related Ask Me Anything Sessions

Rinita Datta

Splunk Director, Product Marketing, Rinita Datta on Product Marketing Interviews

August 5, 2025 @ 10:00AM PT

View Answers
Jon Rooney

Unity Vice President Product Marketing, Jon Rooney on Product Marketing Interviews

April 2, 2025 @ 10:00AM PT

View Answers
Alissa Lydon

Dovetail Head of Product Marketing, Alissa Lydon on Product Marketing Interviews

November 21, 2024 @ 10:00AM PT

View Answers
See All Upcoming AMA's

Top Product Marketing Mentors