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How do make sure the resume appeals to the hiring manager for a product marketing role?

Should I just use one general resume or are there different versions of it?
Sahil Sethi
Freshworks Vice President - Global Product Marketing | Formerly Klaviyo, Qualtrics, Microsoft, MckInsey3y
As long as you have generally worked in functions in or adjacent to product marketing (e..g content, campaigns, market research etc.), my guidance is to always use one re...
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2020 Views
Ashley Faus
Atlassian Head of Lifecycle Marketing, Portfolio1y
I do recommend tailoring your resume for roles, but this doesn't mean that you need to have a version for every job. In some cases, it might mean re-ordering your bullets...
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2531 Views
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Christine Sotelo-Dag
Close Head of Product Marketing3y
I think there are general elements that should be included in any resume you create, such as success metrics to highlight how you drove impact and your ability to define ...
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914 Views
Abdul Rastagar
Sirona Marketing CEO of Sirona Marketing: GTM for healthcare and life sciences5y
Every resume you submit needs to be uniquely tailored to the job for which you are applying. Two product marketing roles at two competitor companies will still have diffe...
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2023 Views