Content
Sirona Marketing CEO of Sirona Marketing: GTM for healthcare and life sciences • 5y
Usually, they're testing to see if you understand how to launch a product but you are right, different hiring managers look for different things. My recommendation is t...
6109 Views
Sirona Marketing CEO of Sirona Marketing: GTM for healthcare and life sciences • 5y
Product marketers are bound to get the “describe a successful product launch you’ve done” question (or some other iteration of it). Be prepared to answer with outcomes ra...
5279 Views
Sirona Marketing CEO of Sirona Marketing: GTM for healthcare and life sciences • 5y
I am going to provide a highly opinionated answer. Please forgive the strong tone, but I hope it will be more helpful for you than a generic response: For any question I...
4386 Views
Sirona Marketing CEO of Sirona Marketing: GTM for healthcare and life sciences • 5y
Love this question! Obviously, always protect your employer’s confidential information. However, if you have done your work correctly, your messaging will inform all of ...
3076 Views
Sirona Marketing CEO of Sirona Marketing: GTM for healthcare and life sciences • 5y
There seems to be a common thread among talented marketers who don’t do well in their interviews - responses sound generic, answers are often way too long and provide too...
2976 Views
Sirona Marketing CEO of Sirona Marketing: GTM for healthcare and life sciences • 5y
Personally, I don't consider those two examples as being "above and beyond" - I consider them as a baseline for any marketing candidate. Ironically, I recently spoke with...
2950 Views
Sirona Marketing CEO of Sirona Marketing: GTM for healthcare and life sciences • 5y
It's a legit question though I need more context to give you specific feedback. When you say 1st interviews, I assume you mean with the recruiter rather than the hiring ...
2468 Views
Sirona Marketing CEO of Sirona Marketing: GTM for healthcare and life sciences • 5y
The ‘product marketing skills’ question has been answered really well by a lot of others on Sharebird already so I will focus my answer specifically to the interview itse...
2421 Views
Sirona Marketing CEO of Sirona Marketing: GTM for healthcare and life sciences • 5y
I started out my career as a medicinal chemist doing research on breast cancer. There was only one success metric for me - did the novel compound I synthesized kill the c...
2413 Views
Sirona Marketing CEO of Sirona Marketing: GTM for healthcare and life sciences • 5y
At the end of the day, there is only one way - lots of practice. Everyone has failed an interview at least once. I know I have on multiple occasions. But as the late bask...
2147 Views
Credentials & Highlights
CEO of Sirona Marketing: GTM for healthcare and life sciences at Sirona Marketing
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In California
Knows About Product Marketing Soft and Hard Skills, Customer Research, Analyst Relations, Influen...more