Abdul Rastagar
GTM Leader | Marketing Author | Career Coach
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Customer advocacy is everyone's responsibility
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Abdul Rastagar
GTM Leader | Marketing Author | Career Coach • June 11
Product marketers are bound to get the “describe a successful product launch you’ve done” question (or some other iteration of it). Be prepared to answer with outcomes rather than going through a checklist of activities. What were you trying to achieve and how did you measure progress? I think S......Read More
3999 Views
Abdul Rastagar
GTM Leader | Marketing Author | Career Coach • June 11
I am going to provide a highly opinionated answer. Please forgive the strong tone, but I hope it will be more helpful for you than a generic response: For any question I ask, I want a short, succinct, and direct answer that tells me within the first 3-5 sentences what outcomes you achieved. If......Read More
3568 Views
Abdul Rastagar
GTM Leader | Marketing Author | Career Coach • June 11
Usually, they're testing to see if you understand how to launch a product but you are right, different hiring managers look for different things. My recommendation is that rather than listing a long list of activities to try to catch every single item, you focus on the ones that you believe w......Read More
3531 Views
Abdul Rastagar
GTM Leader | Marketing Author | Career Coach • June 11
Love this question! Obviously, always protect your employer’s confidential information. However, if you have done your work correctly, your messaging will inform all of the material and content you’ve developed. It would be reflected on your website, on your datasheets, on other public-facing ......Read More
2697 Views
Abdul Rastagar
GTM Leader | Marketing Author | Career Coach • June 11
There seems to be a common thread among talented marketers who don’t do well in their interviews - responses sound generic, answers are often way too long and provide too much background information, and there is little to no focus on outcomes. For product marketers, outcomes are the number on......Read More
2524 Views
Abdul Rastagar
GTM Leader | Marketing Author | Career Coach • June 11
Personally, I don't consider those two examples as being "above and beyond" - I consider them as a baseline for any marketing candidate. Ironically, I recently spoke with a former colleague about this very topic and he was in full agreement. If you want to prove to the prospective employer th......Read More
2451 Views
Abdul Rastagar
GTM Leader | Marketing Author | Career Coach • June 11
I started out my career as a medicinal chemist doing research on breast cancer. There was only one success metric for me - did the novel compound I synthesized kill the cancer cells without killing healthy ones? Success was incredibly complex to achieve but quite straightforward to measure. Co......Read More
1950 Views
Abdul Rastagar
GTM Leader | Marketing Author | Career Coach • June 11
The ‘product marketing skills’ question has been answered really well by a lot of others on Sharebird already so I will focus my answer specifically to the interview itself: I always look for candidates who have a strategic mindset and who can articulate what success in their current role look......Read More
1879 Views
Abdul Rastagar
GTM Leader | Marketing Author | Career Coach • June 11
It's a legit question though I need more context to give you specific feedback. When you say 1st interviews, I assume you mean with the recruiter rather than the hiring manager. Sounds like your resume is good enough to entice them, but there's something going on in your interview answers that's......Read More
1695 Views
Abdul Rastagar
GTM Leader | Marketing Author | Career Coach • June 11
Every resume you submit needs to be uniquely tailored to the job for which you are applying. Two product marketing roles at two competitor companies will still have different keywords in the job description. Your resume should be crafted specifically for each job. A good hiring manager will sp......Read More
1613 Views
Credentials & Highlights
GTM Leader | Marketing Author | Career Coach
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In California
Knows About Competitive Positioning, Analyst Relations, Pricing and Packaging, Vertical Product M......more