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Added October 28, 2020 • Published in AMA's
AMA: Talkdesk Director of Product Marketing, Abdul Rastagar on Developing the Right Soft Skills to be a Great Product Marketer
Talkdesk Director of Product Marketing, Abdul Rastagar
on Developing the Right Soft Skills to be a Great Product Marketer
GTM Lead
Benchling
GTM Lead at Benchling
Written and oral communication are probably the most important skills you can
develop, as they will help you get a foot in the door early in your career and
also will continue to be useful throughout your whole career.
Going straight into product marketing without any background in it is difficu...more
GTM Lead at Benchling
While interviewers focus on your response to the hard skills question, they are
simultaneously evaluating your soft skills as well. Generally, they are
evaluating your EQ and your communication skills, your ability to interpret
questions and think critically in real time, and your ability to prov...more
Added July 29, 2020 • Published in The Product Marketing Experts's
Podcast: Interviewing for a PMM Role with Abdul Rastagar, Director at TalkDesk
Interviewing for a PMM Role with Abdul Rastagar, Director at TalkDesk
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Added June 3, 2020 • Published in AMA's
AMA: Veeva Systems Former Director of Product Marketing, Abdul Rastagar on How To Ace Your Next Product Marketing Job Interview
Veeva Systems Former Director of Product Marketing, Abdul Rastagar
on How To Ace Your Next Product Marketing Job Interview
GTM Lead
BenchlingGTM Lead at Benchling
If I understand the question correctly, you want to know if the candidate is an
independent self-starter or requires more in-depth guidance and direction. Is
that correct?
I would ask him/her what they consider to be a successful start to their new
role and what their 30-60-90 day plan is to hel...more
GTM Lead at Benchling
There seems to be a common thread among talented marketers who don’t do well in
their interviews - responses sound generic, answers are often way too long and
provide too much background information, and there is little to no focus on
outcomes.
For product marketers, outcomes are the number on...more
Added May 25, 2020
Sharebird Answers: Abdul Rastagar, GTM Lead, Benchling
Sharebird Answers:
GTM Lead
BenchlingGTM Lead at Benchling
There is no one universal interview process as it varies by company. However,
you can be sure of certain commonalities:
* there will be numerous interviewers who assess your skills and often times it
will be a cross-functional team. This is only natural because Product
Marketing is such ...more
Added May 3, 2020 • Published in AMA's
AMA: Veeva Systems Former Director of Product Marketing, Abdul Rastagar on How Product Marketing Represents the Voice of the Customer (VOC)
Veeva Systems Former Director of Product Marketing, Abdul Rastagar
on How Product Marketing Represents the Voice of the Customer (VOC)
GTM Lead
BenchlingGTM Lead at Benchling
This is concerning to hear. Unless you have the next Henry Ford on your design
team, this mentality will ultimately lead to a poor product-market fit.
That’s not saying that your design team should not have a voice at all – they
may have a solid product vision and if they are market experts, the...more
GTM Lead at Benchling
Data should always inform decisions, though it’s OK to supplement it with some
qualitative insights driven by observations of market trends. It’s not good
enough to simply let the most senior person define the segmentation.
Segmentation is relatively easy if you are focused on one specific vertic...more