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Abdul Rastagar

GTM Lead, Benchling
Abdul Rastagar
GTM Lead, Benchling
Customer advocacy is everyone's responsibility
Added October 28, 2020Published in AMA's

AMA: Talkdesk Director of Product Marketing, Abdul Rastagar on Developing the Right Soft Skills to be a Great Product Marketer

Talkdesk Director of Product Marketing, Abdul Rastagar

on Developing the Right Soft Skills to be a Great Product Marketer

GTM Lead
Benchling
GTM Lead at Benchling
Written and oral communication are probably the most important skills you can develop, as they will help you get a foot in the door early in your career and also will continue to be useful throughout your whole career. Going straight into product marketing without any background in it is difficu...more
GTM Lead at Benchling
While interviewers focus on your response to the hard skills question, they are simultaneously evaluating your soft skills as well. Generally, they are evaluating your EQ and your communication skills, your ability to interpret questions and think critically in real time, and your ability to prov...more

Podcast: Interviewing for a PMM Role with Abdul Rastagar, Director at TalkDesk

Interviewing for a PMM Role with Abdul Rastagar, Director at TalkDesk
Interviewing for a PMM Role with Abdul Rastagar, Director at TalkDesk
Interviewing for a PMM Role with Abdul Rastagar, Director at TalkDesk
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Added June 3, 2020Published in AMA's

AMA: Veeva Systems Former Director of Product Marketing, Abdul Rastagar on How To Ace Your Next Product Marketing Job Interview

Veeva Systems Former Director of Product Marketing, Abdul Rastagar

on How To Ace Your Next Product Marketing Job Interview

GTM Lead
Benchling
GTM Lead at Benchling
If I understand the question correctly, you want to know if the candidate is an independent self-starter or requires more in-depth guidance and direction. Is that correct? I would ask him/her what they consider to be a successful start to their new role and what their 30-60-90 day plan is to hel...more
GTM Lead at Benchling
There seems to be a common thread among talented marketers who don’t do well in their interviews - responses sound generic, answers are often way too long and provide too much background information, and there is little to no focus on outcomes.  For product marketers, outcomes are the number on...more
Added May 25, 2020

Sharebird Answers: Abdul Rastagar, GTM Lead, Benchling

Sharebird Answers:

GTM Lead
Benchling
GTM Lead at Benchling
There is no one universal interview process as it varies by company. However, you can be sure of certain commonalities:  * there will be numerous interviewers who assess your skills and often times it will be a cross-functional team. This is only natural because Product Marketing is such ...more
Added May 3, 2020Published in AMA's

AMA: Veeva Systems Former Director of Product Marketing, Abdul Rastagar on How Product Marketing Represents the Voice of the Customer (VOC)

Veeva Systems Former Director of Product Marketing, Abdul Rastagar

on How Product Marketing Represents the Voice of the Customer (VOC)

GTM Lead
Benchling
GTM Lead at Benchling
This is concerning to hear. Unless you have the next Henry Ford on your design team, this mentality will ultimately lead to a poor product-market fit. That’s not saying that your design team should not have a voice at all – they may have a solid product vision and if they are market experts, the...more
GTM Lead at Benchling
Data should always inform decisions, though it’s OK to supplement it with some qualitative insights driven by observations of market trends. It’s not good enough to simply let the most senior person define the segmentation. Segmentation is relatively easy if you are focused on one specific vertic...more
Added December 2, 2019

Video: Value Propositions That Sell