What are some best practices to ensure PMM and Enablement stay aligned?

Enablement partners, like PMM, are balancing the needs and asks of multiple stakeholders. They sit in the middle of lots of initiatives and priorities, just like we do. And, we both benefit from close partnership to deliver the best possible enablement, keep a pulse on the needs of sales teams and leaders, and ensure consistency of message.

For major initiatives, we've found it's best to engage Sales Enablement as early as possible in a workstream, soliciting input on best enablement modalities and working with the team to time the content for a period of time when there are fewer distractions.

For ongoing alignment, a weekly call between our teams allows both teams to surface new requests, prioritize, and ensure visibility into roadmaps.