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What are some best practices to ensure PMM and Enablement stay aligned?

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  1. David Esber
    David Esber

    Twilio Senior Director, Product Marketing • 1y

    Enablement partners, like PMM, are balancing the needs and asks of multiple stakeholders. They sit in the middle of lots of initiatives and priorities, just like we do. And, we both benefit from close partnership to deliver the best possible enablement, keep a pulse on the needs of sales teams and leaders, and ensure consistency of message. For major initiatives, we've found it's best to engage Sales Enablement as early as possible in a workstream, soliciting input on best enablement modalities ...Read More

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