When should a company start thinking about creating a separate sales enablement function?
Sales Enablement is now seen as a new functional area in many organizations separate from Product Marketing.
5 Answers
Gem VP of Marketing & Partnerships | Formerly Mixpanel, Slack, BlueJeans, Cisco • 6y
That’s a tough question, and unfortunately, I think it does depend on your organization. I’ve usually seen enablement added as a separate function when a company reaches ...
1571 Views
Guidewire Software VP Product Marketing | Formerly EIS Group, Datasite, Software AG, Microstrategy • 5y
Budget wise, PMM is a straight up expense. Sales enablement on the other hand more of a Sales opportunity cost. THe function sits in Sales and that department needs to de...
645 Views
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Google Global Head of Growth Go-to-market, Google Maps Platform • 4y
Sales enablement is a function that helps scale learning within an organization. I've seen sales enablement focus on topics as broad as: Market/competitive intelligence...
914 Views
Sanity.io Director of Product Marketing | Formerly Twilio, SendGrid • 4y
Great question! I am biased, but I LOVE having a dedicated Sales Enablement partner, so I'd say the sooner the better. They're able to focus entirely on the enablement ...
295 Views
This is a harder question to answer because I have seen it both ways. However, as a rule, sales enablement scales as the company scales, and as a result becomes a separat...
757 Views
Related Questions
Where would you start if Sales Enablement was new for a company?Where does sales enablement end and sales strategy begin? How do you prioritize sales enablement needs across different product lines?You're looking to enter into a new vertical or go upmarket. What are the musts in terms of a successful sales enablement strategy in your experience? How do I set up an enablement function? What is some groundwork that needs to be laid?can you break down when in the GTM process sales enablement should come?