If you were implementing a B2B Marketing and Sales Enablement program, what are the first 5 assets you would create?

Good question - to have to pick is tough but if I must, here are the main things I think every sales rep needs in their bag to be successful: (1) First Call Deck / Pitc...

1) A (first call) pitch deck. This is a fantastic unifying asset that will help you hone your narrative and it can also serve as an educational tool for the sales team. Y...

First, divide your efforts into “sales plays” (or depending on your company’s terminology they might be “sales motions” or “use cases”). Sales plays should each have a re...

My answer would change depending on what we're talking about (B2b Marketing program vs Sales enablement program). For a sales enablement program: Pitch Deck Product use ...

If you have product marketing and sales enablement as separate functions, asset creation should be owned by product marketing for the most part. Anything sales enablement...

I don't think there is a magic list of items you must have for B2B sales enablement. Every product is different and likely has a different sales process - which will impa...