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All related (61)
James Huddleston
Head of Marketing at Skedulo December 16
For me personally, I like to use a messaging framework to help consolidate my thoughts based on the research I’ve done. There are a lot of good messaging frameworks you can utilize but the one I start
Sarah Din
VP of Product Marketing at Quickbase September 24
The first thing here is to make sure the research you are doing is done with the end goal in mind. Meaning, think of how you are going to deliver this messaging, what is your final framework and forma
Jeffrey Vocell
VP of Product Marketing at | Formerly Narvar, Iterable, HubSpot, IBMDecember 10
I’m not sure there really are exercises. Once we have research, then we can plug it into our positioning template and answer a bunch of questions within that template (i.e. “what is the shift in the m