What are some exercises that help you move from the research collected (market, buyer persona, jobs to be done, etc.) to writing messaging?
4 Answers
The first thing here is to make sure the research you are doing is done with the end goal in mind. Meaning, think of how you are going to deliver this messaging, what is ...
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Panorama Education Head of Product Marketing | Formerly Narvar, Iterable, HubSpot, IBM • 6y
I’m not sure there really are exercises. Once we have research, then we can plug it into our positioning template and answer a bunch of questions within that template (i....
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Demandbase Director of Product Marketing • 3y
One of the more challenging areas when it comes to writing messaging is consolidating the research and trying to make sense of all the information you have. I find it use...
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Amazon Web Services (AWS) Head of Product Marketing • 4y
For me personally, I like to use a messaging framework to help consolidate my thoughts based on the research I’ve done. There are a lot of good messaging frameworks you c...
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