Ruth Juni

There are multiple ways to test messaging before launching a new product. One way is to do qualitative message testing with focus groups or in one-on-one interviews. You ...

When it comes to creating aligned messaging, I typically like to start with a framework for creating what I call the foundational messaging. I start with understanding th...

One of the more challenging areas when it comes to writing messaging is consolidating the research and trying to make sense of all the information you have. I find it use...

For product messaging, I tend to prioritize and focus on the benefit promise that the product delivers and the key benefits and features that support that benefit promise...

I find it's easiest to start with a messaging framework because that helps you organize your thoughts around the target, benefit promise and key reasons to believe. From ...

Choosing the right channels to activate your audience when launching a new product depends on 1) your target audience 2) your budget 3) your goals. If you are launching a...

To build greater trust in AI/ML features of a product, I would focus on a couple of different aspects. The first is the quality and quantity of data being used to train y...

For competitive intelligence, I use several sources: Competitor's website YouTube Past customers Review sites Analyst reports I look at how they position their products...

Sometimes technical jargon is hard to boil down and can actually serve as proof points in your message. If that's the case, you can keep some of the technical jargon but ...

Having worked for a consumer packaged goods company at the start of my career to now working for a tech company, I have seen my share of B2C and B2B messages. In terms of...