What are the most important parts of product positioning? How do you get the rest of the company aligned on positioning?
Conveyor Head of Marketing • 6y
Going to cop out on this one a little bit (all the parts are important!) and just tell you how we did it at HubSpot. There are many ways to slice it but our approach has ...
4987 Views
If I had to pick one thing, it is your core value proposition. Everyone should understand what your solution/benefit statement is. We use this format "We help you, so you...
1528 Views
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Visiting Media SVP Growth and Operations | Formerly Mozilla, LeapFrog • 4y
There's very little I can say that someone like April Dunford hasn't said better and I find her approach relevant across b2b (where she developed it) and b2c. The followi...
3222 Views
Messages That Matter Co-Founder • 3y
The most important aspects of product positioning are to have a thorough understanding the customer and the competition. Your positioning statement expresses a benefit th...
348 Views
Related Questions
How do you balance the needs and expectations of the senior stakeholders (C level and customer-facing teams) with the reality of the product?What do you use or do to get people to buy into your positioning plans and consistently using them?How does product and launch positioning and messaging differ?How do you differentiate positioning from messaging? Which is important? How do you test each?When coming up with positioning and messaging as part of GTM plan, which key stakeholders/teams (in addition to product and sales) should weigh in?How do you drive alignment across the exec team on messaging