How do you ensure that features that your company launches are being used by the customers or not?
If you are launching new features every month, then what do you do if some features are not used the way intended to? Do you follow up with the customers?
1 Answer
Workyard Director of Product Marketing • 1y
Your product team should have technology in place to record feature utilization metrics. In most of the places I've worked, when a new feature was put on a roadmap, it al...
441 Views
Upcoming Event
Mastering Market Research
Atlassian, Wiz, Splunk, Ting
Related Questions
Everyone says their product is 'innovative' and 'game-changing.' How do you craft authentic messaging that stands out in a sea of superlatives while still conveying your product's genuine value proposition?What are your top 3 insights in creative value prop for developers' focused products?What frameworks do you have to help my team move away from writing about features and instead write about customer value? What do you find most challenging about launching a new product that is also your company's first product?What indicators should we look out for to know to hit pause to test messaging? (many launches go to quickly to test messaging before it hits market)