Do you think SaaS companies should prioritize specific value propositions over high-level messaging, and if so, how can large, multifaceted companies achieve that level of clarity?

The brilliant PMM consultant Anthony Pierri often posts on LinkedIn about how SaaS companies tend to default to vague, high-level messaging, especially on places like their home pages. So much so, that sometimes you can read a company's home page and still not know what they do. His recommendation is for startups to be extremely specific about what they actually do... not what the high level outcomes (like ROI or revenue) are. Do you share that perspective? If yes, how can big companies who do MANY different things get specific like that?

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1 Answers

Messaging Strategy

Jeremy Moskowitz

MURAL Vice President, Segment Marketing | Formerly LinkedIn • 1y

Generally, I agree with Anthony that if SAAS companies are looking to differentiate, a specific, clear value proposition is the way to go - but there are some caveats to consider. About a year ago, our then-CEO asked my team to refresh our messaging because all of our competitors were claiming their products drove the same outcomes that as us - things a sales leader would care about like revenue, deal velocity and and win rate. We were tasked with finding a way to differentiate. Anthony has p ...Read More

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