What are some innovative content formats you have experimented with to engage a technical audience?

Anything that lets you provide tangible value for free. Your usual that still performs well:

• Stat-heavy industry/peer research reports

• Checklists

• Calculators

A few different ideas:

• “MVP” generators (I.e. the middle ground between your product and doing everything manually. Something to save them time but show them that they’d still rather have the Ferrari).

• Free courses with certificates or sponsored certifications

• Peer connections—you have the contact info for thousands of technical experts. Host meetups, small-scale forums with folks in the same industry, or facilitate mentorship pairings.

Finally, I would experiment with different mediums but eventually commit to picking your pony. Don’t waste time on your blog if it’s not working for you, don’t do videos if no one is watching. Don’t host webinars if signups suck. Go all in on that podcast if you get traction.