For a heavily dev-centric product, how do you approach the balance between classic content/SEO, product marketing, and sales enablement - and how do you find the right channels to reach out to developers vs. commercial audiences?
What are some considerations when setting up a Product Marketing discipline to keep the focus on the product value for developers, without sacrificing expectations from the commercial teams?
4 Answers
Material Security Senior Director of Product Marketing • 5y
Great question, I get in arguments about this all the time! Heh. You ask the question the right way - it’s about balance.Starting with my least favorite topic – SEO! The ...
1490 Views
Klaviyo Director of Product Marketing | Formerly LaunchDarkly, mParticle, Okta • 3y
The most important thing here is to ensure there is consistency and alignment across the entire company on the GTM motion, and the metrics that matter. While a large numb...
658 Views
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Inngest Head of Marketing • 1y
I think this is one of those situations where we’ve been led to believe there’s a difference between marketing that’s valuable for developers and marketing that valuable ...
488 Views
SEO Strategist • 5mo
You balance it by leading with authentic, technical content that earns developer trust, then layering product marketing to connect that technical value to business outcom...
166 Views