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Technical Product Marketing
How does sales enablement change when your company is b2d (business to developer) vs traditional enterprise?
What should I do differently? Developers do not want to be sold to.
For a highly technical product offering, how much messaging emphasis should be placed on technical value versus overall business value that your solution provides?
What companies have product marketing that you really admire, either overall or particular elements?
Looking for slides or document that spells out what particular personas like or don't like as well where they congregate (what media they read, what groups they follow, etc)
For a heavily dev-centric product, how do you approach the balance between classic content/SEO, product marketing, and sales enablement - and how do you find the right channels to reach out to developers vs. commercial audiences?
What are some considerations when setting up a Product Marketing discipline to keep the focus on the product value for developers, without sacrificing expectations from the commercial teams?
I am hiring for Developer Advocates / Developer Evangelists. Any suggestions or a good group / community to tap into for this talent profile?