Melinda Chung

Melinda Chung

ex-VP Marketing at VSCO; ex-Dir at PMM Adobe; Founder at Product Marketing Bootcamp
About
I am an entrepreneurial and people-first marketing and business leader with over 15 years of experience growing and scaling businesses across startups and SaaS companies including Yahoo!, StumbleUpon, Locu (acquired), GoDaddy, Adobe, and VSCO. For......more

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Melinda Chung
Melinda Chung
ex-VP Marketing at VSCO; ex-Dir at PMM Adobe; Founder at Product Marketing BootcampJanuary 13
The key differences in Sr PMMs and PMMs come down to ownership, self-sufficiency and complexity. As a Sr PMM, you will be expected to self-sufficiently drive projects on your own without significant guidance from your manager. You will also be expected to be able to lead and own more complex ini......Read More
1065 Views
Melinda Chung
Melinda Chung
ex-VP Marketing at VSCO; ex-Dir at PMM Adobe; Founder at Product Marketing BootcampJanuary 13
With every new job, you have a period during which you need to prove yourself. As PMMs, we gain influence and prove ourselves by knowing the customer, market, business, and product better than others in the company. Figure out which one of those matters most to your company and your leadership, b......Read More
1040 Views
Melinda Chung
Melinda Chung
ex-VP Marketing at VSCO; ex-Dir at PMM Adobe; Founder at Product Marketing BootcampJanuary 13
Required Hard (Functional) Skills: * Analytical — both quantitative and qualitative. From financial modeling to behavioral analysis to awareness campaign tracking to focus group findings, you’re going to need to be able to dissect data, interpret it, and figure out what the implication......Read More
910 Views
Melinda Chung
Melinda Chung
ex-VP Marketing at VSCO; ex-Dir at PMM Adobe; Founder at Product Marketing BootcampJanuary 13
Yes, this is a tough one. I would suggest doing the following to gain some more recent “management” experience: 1. Hire an intern - either summer or part-time 2. Manage agencies or contractors 3. If side projects are possible at your company, see if anyone wants to work on a PMM side proj......Read More
889 Views
Melinda Chung
Melinda Chung
ex-VP Marketing at VSCO; ex-Dir at PMM Adobe; Founder at Product Marketing BootcampJanuary 13
Great question. I haven’t focused on this, but here are three actions that I’ve intentionally done: 1. Show up on video in meetings where important leaders are present so I get visibility (literally) 2. Set up virtual 1:1’s with people I haven’t seen or connected with in awhile 3. Comment......Read More
816 Views
Melinda Chung
Melinda Chung
ex-VP Marketing at VSCO; ex-Dir at PMM Adobe; Founder at Product Marketing BootcampJanuary 13
For myself, I track based on completions of specific milestones (specific deliverables we planned for - i.e. sales play development, enablement, strategy completed, etc) that were led by myself and/or my team. I also track my team’s engagement score in our annual surveys and work towards improvi......Read More
767 Views
Melinda Chung
Melinda Chung
ex-VP Marketing at VSCO; ex-Dir at PMM Adobe; Founder at Product Marketing BootcampJanuary 13
People often say that you can get into organizations by either function or domain. If you haven’t been in SaaS before, get into a SaaS company through your functional expertise - perhaps marketing, demand generation, or operations, for instance. From there, you can move around. The core competen......Read More
705 Views
Melinda Chung
Melinda Chung
ex-VP Marketing at VSCO; ex-Dir at PMM Adobe; Founder at Product Marketing BootcampJanuary 13
Here are two opposite examples of people getting promoted to more senior product marketing roles: 1. “Nancy” was extremely motivated and driven to get promoted. She proactively raised this in our regular check-in’s, and I asked her to create a plan with milestones against her annual obj......Read More
630 Views
Melinda Chung
Melinda Chung
ex-VP Marketing at VSCO; ex-Dir at PMM Adobe; Founder at Product Marketing BootcampJanuary 13
1. Ensure that your focus areas are aligned with what is most important to the company. For example, if Enterprise is the core segment, you might not get the support and interest you need/want if you are focused on B2C. Doing what is most important to the company means that you are delivering val......Read More
606 Views
Melinda Chung
Melinda Chung
ex-VP Marketing at VSCO; ex-Dir at PMM Adobe; Founder at Product Marketing BootcampJanuary 13
People often say that you can get into organizations by either function or domain. If you haven’t been in SaaS before, get into a SaaS company through your functional expertise - product marketing. I would recommend moving into a SaaS company that does both B2C and B2B. You have the product mark......Read More
500 Views
Credentials & Highlights
ex-VP Marketing at VSCO; ex-Dir at PMM Adobe; Founder at Product Marketing Bootcamp
Formerly Adobe, GoDaddy, VSCO, 3x startups
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Studied at Kellogg School of Management, Pomona College
Lives In San Francisco, CA
Knows About Establishing Product Marketing, Building a Product Marketing Team, Stakeholder Manage......more