What advise would you give someone who is trying to break into product marketing?
Like any good first meeting, ask yourself some discovery questions: What do I enjoy doing the most at work? Why do I want to get into product marketing? What products do...
1842 Views
Salesforce SVP & CMO, Tableau • 2y
The easiest way to break into product marketing is within your current company. Don't try to break into product marketing at a new company — it will be an uphill battle. ...
2159 Views
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Experian Head of PMM • 3y
Project Diversity. Terrific PMMs can oversee a number of projects at different life stages simultaneously (incubation - insights - strategy - planning - beta / pilot - G...
356 Views
Ironclad VP of Product Marketing • 2y
I think the best way to do this is to try and get PMM experience and exposure at your current company. I've seen really successful content marketers and solutions enginee...
529 Views
Career & Leadership Coach/ Former Director, Product Marketing • 4y
Many of us in PMM came from a different discipline, so know that it's very common and very doable! I myself came from an editorial background (I studied journalism and wo...
1571 Views
Related Questions
What are some suggestions or tips for how to segue in product marketing?How do you strengthen your product marketing skillset on the job when time is of the essence?If you have the opportunity to step back and evaluate where/how to grow as a product marketer (after 2 years self taught in the field), what would you advise to focus on?I'm at a company whose PMM team doesn't have a clear vision for how they will grow next year (in terms of headcount). I'm a part of the customer success team, and I'm trying to do different things to prepare to apply for when something does open up. Do you have any suggestions for the kinds of things I should be reading/working on?What advice do you have for an account manager at an ad agency who wants to transition to product marketing? What can someone who has an extensive sales background do to prove themselves competent for an entry-level product marketing role?