What advise would you give someone who is trying to break into product marketing?

The easiest way to break into product marketing is within your current company. Don't try to break into product marketing at a new company — it will be an uphill battle. You have a few pros trying to break into PMM at the current company: You already know the product, target market, and the business. Here's what you can do: Start having coffee chats with your PMM team. PMM at every company is very different, so understand their role and responsibilities more. See if you can do a joint project wi ...Read More

Project Diversity.  Terrific PMMs can oversee a number of projects at different life stages simultaneously (incubation - insights - strategy - planning - beta / pilot - GTM). This requires great attention to detail but more importantly the ability to flex, pivot and be very nimble across initiatives. I came from a strategic planning background in the agency world and managed multiple accounts from wide spans of brands and categories. I also worked at CBS in journalism and there is nothing like t ...Read More

I think the best way to do this is to try and get PMM experience and exposure at your current company. I've seen really successful content marketers and solutions engineers and sellers pivot into PMM and you have an advantage because you already understand your target market, business model, and the product. Here's what I'd recommend Familiarize yourself with general PMM concepts & frameworks through Sharebird, PMA etc. Take a course so you can start speaking the same language as your PMM te ...Read More

Many of us in PMM came from a different discipline, so know that it's very common and very doable! I myself came from an editorial background (I studied journalism and worked for an online magazine), then moved into an analytics/reporting role, then into community management, and then into PMM! It depends on what your existing experience is, but some general tips: Look for opportunities to do PMM-related work. Many times, especially in smaller companies, other roles are doing bits of PMM such as ...Read More