What are some methods to try when your sales team is not fully engaged with enablement?
1 Answer
Workyard Director of Product Marketing • September 23
If your sales team is not fully engaged with enablement, you may want to examine the meeting size and who is on it. I've learned from a PMM pro that bigger groups may not be the best for delivering engaging enablement.
If your goal is to get participation and honest feedback, try breaking the enablement into smaller groups of people and exclude execs or upper management from the smaller sessions so the participants feel more confident in asking questions. This will help you refine your enablement when you present to a larger group (making it more of a refresher for most). Then, you can run the larger sessions with execs and upper management.
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