How do you ensure alignment between product marketing and sales teams in terms of sales enablement?
6 Answers
Visibility on both sides is key. What are the key changes on the sales team in terms of territory planning, sales tools/methodology/process, leadership priorities; as wel...
1764 Views
Mastercard Director of Product Marketing | Formerly Miro, Dropbox, Demandbase, Autodesk, Oracle, • 1y
A good way to ensure alignment between product marketing and sales teams is to set up pre-meetings well before any trainings. Ideally if your company has a sales enableme...
1122 Views
Upcoming Event
Mastering AI as a Product Marketer
Confluent, Twilio, ActiveCampaign
UserTesting GTM & Marketing Leadership | Formerly Merck, Disney, Evernote, UserTesting • 1y
One common misconception about product marketing is that it's solely about aligning with the product and marketing teams, but it's just as important to align with sales. ...
596 Views
Workyard Director of Product Marketing • 1y
To ensure alignment and that your sales enablement activities align with your sales team's needs, you must first understand the pain points. Here are the same ways to ide...
240 Views
UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • May 24
Kelly, Mandy, LeTisha, Jeff, and Sharon have covered the mechanics well. What I want to add is the frame I've found most useful at Microsoft, Salesforce, and UiPath for s...
216 Views
Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 1y
It is helpful to look at what needs to be achieved and how to achieve it to effectively ensure alignment between product marketing and sales for sales enablement. This fr...
835 Views
Related Questions
For a product marketer who only spends a portion of their time working on sales enablement with little face-to-face time with sales, what's the best way to get buy in from a large sales team?How do product marketers work with sales enablement people? What are the roles and responsibilities?What are some best practices to ensure PMM and Enablement stay aligned?How do you see ownership of sales enablement between product marketing and marketing? How do you plan out what sales enablement content you'll make in any one quarter? How much of this is driven by sales versus product marketing?If you were implementing a B2B Marketing and Sales Enablement program, what are the first 5 assets you would create?